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120元可任吃一整个月?四川火锅店被刷爆!

原标题:Chinese hotpot restaurant bankrupt after deal offering all you can eat for a month – for US$19
资料与图片来源:雅虎新加坡
原报道:南华早报
A hotpot restaurant in southwest China went out of business in less than two weeks after customers took advantage of a promotion that allowed them to pay 120 yuan (US$19) for all they could eat for an entire month, it was reported.
Jiamener, a restaurant in Chengdu, Sichuan province, was forced to close on Tuesday, after experiencing a surge in popularity from June 1 when customers began to use the discount offered by a membership card, according to Chengdu Economic Daily on Thursday.
The restaurant’s outgoings and its payments to other restaurants and shops to help divert the customer flow left it 500,000 yuan (US$78,000) in debt, the report stated.
“We knew we would be losing money [by launching the discount promotion],” one of the owners was quoted as saying. “We wanted to accumulate more loyal clients through this strategy.”
It had also hoped to gain a stronger position in its dealings with other businesses. “For instance, if I had lots of customers and many of them have to drink beer, then I have to import lots of beer,” they said.
“By relying on a huge sum of money and bargaining with the [beer] merchants, I could lower the price of the imported goods.”
In the past two weeks, the restaurant has had more than 500 customers a day, with some lining up from 8am, a queue often stretching around the corner and the last customers not leaving until midnight.
One of the owners, Su Jie, said that in these “crazy” two weeks, he had slept for only two to three hours a night and every member of staff had worked more than 10 hours a day, the report said.
Su, who opened the restaurant in December with his college friend Wang Mengfan, admitted, however: “The uncivilised behaviour of the diners was secondary – the main problem was our poor management.”

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  • 蓝色布条 LV1 举人
    2楼
    本文英文稿,词语多是常见的,不需英语六级也看得懂....
    按词语在文章中出现的次序
    Hotpot 火锅
    Went out of business (过去式)无法继续营业
    Took advantage (过去式)利用其优势、机遇
    Launching 推出(进行式)
    Promotion 促销活动
    Surge 汹涌(的)
    Popularity 人气、名望
    Customer(s) 顾客
    Discount 折扣(非实物名词)
    Membership Card 会员卡
    Divert 分散、分流
    Accumulate 收集
    Loyal Client 忠诚客户
    Strategy 策略
    Strong Position 强势地位
    (Beer) merchant  (啤酒)批发商
    6-18 21:55
    回复
  • 蓝色布条 LV1 举人
    3楼
    苏杰:股东之一,承认....
    顾客不文明的行为还是其次....
    ...最重要是经营管理不当
    6-18 22:06
    回复
  • 蓝色布条 LV1 举人
    4楼
    年轻人勇于创业:本是好事,应给予鼓励
    50万元上一堂课?
    白忙了两个星期,留下
    ...心中永远的痛
    6-18 22:25
    回复
  • 纯洁的大灰狼 LV6 县主
    5楼
    120包月吃,的确能吸引顾客,可是店家有计算要投入的人力物力不
    6-19 10:14
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  • 蓝色布条 LV1 举人
    6楼
    个人看法:中高端风险
    开业前务必作市场调查
    本身必须对这营业模式,深入了解
    开业初期的促销期,不得定得太长
    很多餐厅搞促销只有数天、一个星期....
    6-19 10:18
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